FarmSolutions In the News

Tulare’s World Ag Expo, Day 2: Water conservation for sale

Derek West, FarmSolutions

Derek West of FarmSolutions talks to farmers about how they can use aerial image analysis and other technologies to help farmers save time and cut costs during day 2 of the World Ag Expo in Tulare Wednesday, Feb. 11, 2015. CRAIG KOHLRUSS — THE FRESNO BEE

Vincent Rodriguez, FarmSolutions

Vincent Rodriguez of FarmSolutions talks to farmers about how they can use technologies to help farmers save time and cut costs using intelligent irrigation control

TULARE — With the demise last year of PureSense, a pioneering irrigation technology company based in Fresno, several vendors at the World Ag Expo in Tulare had no trouble capturing the interest of their former customers.

PureSense shut down abruptly several months ago. The company sold systems that measured soil-moisture levels using wireless sensors, then analyzed and presented the data to customers on a Web-based interface.

Stepping up to help fill part of that void are Irrigation Matters in Tulare and FarmSolutions, a technology company based in Westlake Village. They were among several vendors who rolled out new products to help farmers use water more efficiently and manage the flow of information they have available.

FarmSolutions offers a suite of services, including soil moisture sensing, aerial imagery, weather alerts, irrigation scheduling and task management.

Rebecca Chaves, a sales and account manager for FarmSolutions, said the company has seen an uptick in customers since PureSense folded.

“There is no question that there is interest in this technology and how to manage it,” Chaves said.

Part of what FarmSolutions does is make farming easier to digest information and better communicate with employees. For example, a foreman can take a photo of a broken sprinkler emitter and send it to a worker with the exact location, using GPS technology.

“We can drop a pin on the location and it will take them right to where they need to be,” Chaves said.

Farmers say they are interested in any tool, technological or otherwise, that can help them cut costs and save time.

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